The Inside Scoop: What Choosing Crux Tells us about Pope Leo

What the new pope’s first words reveal about his media strategy, compared with Francis’s very different choice

When a new pope speaks at length for the first time, the choice of media outlet used is itself a kind of text. It tells us who he wants to hear him, how he wants his words to be framed, and what he wants to avoid. When Pope Leo chose Crux magazine for his first interview, it was not simply a matter of convenience. It was a deliberate signal about audience, tone, and the seriousness with which he wants his message to be taken. That decision deserves careful unpacking.